Price Like: How many stars earn Instagram

Woman’s Day figured out how much a star post costs in one of the most popular social networks.

Nowadays, when the number of subscribers of some stellar Instagram rolls over, it is more interesting for fans to know what brand their idol is wearing than to listen to his song. Advertising is becoming more and more popular. Of course, each manufacturer will want to show her product or service in the profile of a star that is ready for a modest or not very fee to guarantee that she herself uses it. Perhaps that is why many people are so diligently gaining fans and developing social networks to earn hundreds of thousands of rubles a month, while doing almost nothing. And how many actually take the stars for one post in his Instagram, found out Woman’s Day.

Ksenia Sobchak, TV presenter: 2.5 million subscribers - 250 thousand rubles.

Ksenia Sobchak Instagram
Photo: @xenia_sobchak

Known to everyone, TV presenter and editor of L’Officiel magazine Ksenia Sobchak opens our stellar Instagram rating for a reason: one celebrity post costs a quarter of a million rubles.

Perhaps that is why advertising in the profile of a girl is much higher than the rest, and her number is much lower. Interestingly, the fans themselves often ask Xenia where she bought this bag or how she cares for her face. So the photos of various brands of clothing, accessories or cosmetics, which are most of all on Instagram Sobchak, come in handy.

True, star subscribers are not always happy. So, a few months ago, the journalist published a post, after which not only a serious scandal flared up, but also a flash mob against the teledives. In her Instagram, she said: “I don’t like fat people,” and was also glad that thinness in the fashion world is “a prerequisite for great success.” Such a statement, of course, did not go unnoticed and immediately spread throughout the Internet with negative comments to its author.

Ksenia Borodina, presenter: 3.8 million subscribers - 150 thousand rubles.

Ksenia Borodina Instagram
Photo: @borodylia

The permanent leader of the popular project “House-2” - has been doing this for more than 11 years now - she came to a TV set for an ordinary Moscow girl. Now Ksenia is not only a successful presenter, but also the author of several books, an actress, a DJ and the owner of her own business - a clothing store and beauty salons.Such hard work allowed Borodina for many years to not need anything and to fully provide herself and her beloved daughter Marusya.

In addition, in his Instagram, which, by the way, is one of the most popular star blogs among readers, Ksyusha lays out not only family photos, lift tricks and outlets. Almost every day she publishes a post dedicated to advertising.

By the way, one such post at Borodina costs 150 thousand rubles. And the “supplements” - numerous gifts, certificates and bonuses - give Ksyusha the opportunity not to refuse anything to themselves.

True, several records still created certain problems for the presenter. Recall only the case of a fake Hermes Birkin bag. Then even Sobchak could not stand it and commented on the post of ex-colleagues: "This is fake, you have been deceived." After the ensuing discussion of subscribers Borodin, of course, the photo hastened to remove. However, the case of the Dubrovka clothing market, where Ksenia was procured along with her friend, pointing out the geolocation of the GUM Shopping center, also caused a lot of noise.

It’s good that Ksyusha explained in time: “I have never hidden and never been ashamed to be closer to the people, do not believe it, I also buy the sausage in the store myself.I can afford both the Central Department Store, and the GUM, and Dubrovka. ”



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