A boy from the village of Benito near Naples at the age of 14 with his brothers went to America as an apprentice, and after a few years he convinced Hollywood that the film industry could not do without him. In the fashion of the 20th century, Salvatore Ferragamo played a role no less than Chanel and Dior. It was in his power to make the foot small, and the success of its owner was great, the defect of the foot imperceptible, and the gait - cinematic. His clients were Marilyn Monroe, Greta Garbo, Sophia Loren, Ingrid Bergman ... And other women, including the wives of oriental sheikhs, who came to him under her veil. “I was born to be a shoemaker. Probably, I was with them in previous lives, ”wrote Ferragamo in his memoirs.And he added: "Nothing speaks about the individuality of a person more than his foot."
From 1923 he worked with the largest studios - Warner Bros and Metro-Goldwyn-Mayer. And in the late 20s he suddenly returned to Italy, opened several workshops in Florence, and almost collapsed. But he didn’t give up - it was precisely in a pair of workers that, in his opinion, was the secret of success: “I have never seen a good pair of shoes made on a machine.” It took him three years to recover. The Second World War didn’t hurt him - simply, if earlier he decorated his shoes with diamonds, shells, hummingbird feathers, pearls, gold embroidery, lace, mirror pieces inserts, he sewed lining from the skins of leopard, python, kangaroo and antelope, then during the deficit he became to make cork oak heels and remembered the old techniques of making shoes from textiles. After the war, Ferragamo acquired two palaces of the early Renaissance in Verona and Florence, where brilliant customers of the new time rushed: Sophia Loren, Audrey Hepburn, Gina Lollobrigida ...
Now the family enterprise Ferragamo is headed by the sons of the founding father: Feruchcho, Massimo and Leonardo. And they haven’t changed the concept once - House dresses women and men,who, 24 hours a day, feel like movie stars or vacationers from Fitzgerald’s Night is Tender and at the same time wear the most comfortable shoes in the world.
Salvatore Ferragamo invented flat shoes for Greta Garbo (her height was 170 cm was considered at that time gigantic), the super-sexy stilleto heel for Marilyn Monroe, and for some screen stars whose height did not exceed 155 cm, developed platform shoes. It was he who created the wedge heels and heels-coils, revived for the contemporaries the style of Venetian women, who wore shoes with complex heels, shifted almost to the arch of the foot.
“The cobbler should not limit himself in anything,” was the philosophy of Ferragamo. In 1947, he met a fisherman on the bank of the river and asked if he was afraid that the thin line would break. “This is nylon,” replied the fisherman, “it won't tear.” After that, Ferragamo made “invisible” shoes from a transparent nylon mesh on a wedge-shaped heel. For this model, he received the Neumann and Marcus Award - "Oscar" in the world of shoes.
Places of military glory
B Beverly Hills on the famous Alley on Rodeo Drive was laid a sign with the name Salvatore Ferragamo. The headquarters of the brand still remains the palace of the 13th century Spini Feroni (via Tornabuoni, 2), in which the museum of the designer is opened.
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