In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Christine Kelly, as they talk about how to overcome cultural barriers and successfully expand a franchise. Christine Kelly is the Founder of the Little Kickers Group, teaching children between eighteen months and seven years of age world-class soccer skills. Stay tuned!

In this episode, you’ll learn:

• The most brilliant ideas come from personal needs.
• How the Little Kickers Group grew and developed in the business.
• The importance of having close relationships with your franchisees.
• Growth strategies for your company in different countries.
• The struggles of the Little Kickers Group caused by the pandemic.
• Your business needs to be unique and different from other companies.
• Why are Zoom and Facebook Christine’s favorite applications?
• Into Thin Air by Jon Krakauer: A true story
• Who are the franchise leaders that Christine Kelly looks up to?


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